Introduction of Advertising

pattern of advertizing voice intercourse 01 Introduction of advertise Prepared by Samantha Chow What is Advertising? Zag The result One dodging of High-Performance Brands by Marty Neumeier http//www. zagbook. com/ Zag The bite One strategy of High-Performance Brands by Marty Neumeier http//www. zagbook. com/ Zag The matter One dodging of High-Performance Brands by Marty Neumeier http//www. zagbook. com/ Zag The phone number One Strategy of High-Performance Brands by Marty Neumeier http//www. zagbook. com/Zag The Number One Strategy of High-Performance Brands by Marty Neumeier http//www. zagbook. com/ Zag The Number One Strategy of High-Performance Brands by Marty Neumeier http//www. zagbook. com/ What is Advertising? It is the non-personal communication of information unremarkably paid for What is Advertising? Persuasive in nature about Product profit Through various media ATL vs BTL ATL Advertising ? ATL = in a higher place the suck ? Conventional in spirit ? Mass me dia (TV, radio & print) to promote instigant ?Non-personal to customers ? Make use of current tralatitious media TV, newspaper, magazine, radio, outdoor BTL Advertising ? BTL = Below the line ? Less conventional ? Direct mail, universal relations, sales promotions ? Using highly targeted lists of call to maximize the response rate ? arrive at and feel product ? brand anamnesis Available Media TVC Print Newspaper hebdomadary Magazines Non-weekly magazines Airport heap Body Bus shelter Cinema First fancy In-store PromotionWhat is Marketing? What is Marketing? It is the process by which companies create customer interest in goods or services. What is Marketing? It generates the strategy that underlies sales techniques, business communication, and business development. End of Lecture 01 Thank you Resource from Marty Neumeier, Zag The Number One Strategy of High-Performance Brands http//www. zagbook. com/ learner Hall, 2007, Integrating advertising, promotion and market commu nication